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Marketing Operations, Data Analytics & Campaign Management

Location: Bengaluru (Work from Office)

Type: Full-time | Joining: Immediate

About

Langoor, a 'born in digital era' digital marketing agency, is challenging the very way marketers make sense of digital disruption and navigate their way to Impact Business × Marketing × Brand Performance.

Going beyond the elementary impact of digital in terms of search, social, and storytelling, marketers need to understand customer journeys in digital ecosystems and make data-driven decisions based on customer behaviour, marketing insights, and business outcomes.

Driving Indian Brands into the Digital First Marketing Era with our expertise in Data × Technology × Strategic Thinking × Creative Edge, delivering agile Marketing Transformations & Brand Performance.

Details about the Role

We're looking for a Marketing Operations, Data Analytics & Campaign Management professional to own the execution, optimization, and reporting of multi-channel marketing campaigns. You'll manage campaign operations across marketing automation platforms, ensure data quality and CRM hygiene, build insightful dashboards, and collaborate with internal teams and clients to deliver high-impact marketing programs. You will be the primary owner of campaign execution, reporting accuracy, marketing operations, and process excellence across multiple concurrent projects.

What You'll Do

  • Own end-to-end campaign planning, execution, and delivery across Email, SMS, WhatsApp, RCS, Landing Pages, and other digital marketing channels.
  • Manage campaign setup, audience segmentation, scheduling, QA, deployment, and post-launch validation.
  • Own marketing operations across Eloqua, Marketo, MoEngage, WebEngage, or similar platforms.
  • Build and maintain Power BI and Excel dashboards.
  • Generate weekly/monthly reports with actionable insights.
  • Monitor KPIs and conduct A/B testing.
  • Own CRM hygiene, lead routing, reconciliation, and data quality.
  • Collaborate with marketing, creative, technology, analytics, sales, and clients.
  • Support ad hoc reporting and business analysis.
  • Document SOPs and drive automation opportunities.
  • Ensure SLA adherence and operational excellence.

What You Bring

  • Strong understanding of marketing operations and automation platforms.
  • Excellent analytical and reporting skills.
  • Power BI and Advanced Excel expertise.
  • Strong CRM and lead lifecycle knowledge.
  • Excellent stakeholder management and communication.
  • Experience managing multiple concurrent marketing projects.
  • Attention to detail with strong QA mindset.
  • Passion for automation and process improvement.

Qualifications

  • 3–6 years of experience in Marketing Operations, CRM, Campaign Management, or Marketing Analytics.
  • Hands-on experience with Eloqua, Marketo, MoEngage, WebEngage, or similar.
  • Advanced Excel and Power BI.
  • CRM experience (Dynamics 365, Salesforce, or equivalent).
  • Experience with campaign analytics and multi-channel marketing.
  • Basic SQL preferred.
  • Strong communication and project coordination skills.